How has your company’s integration and monetization strategy shifted over the past decade?
Enterprise and SaaS leaders are investing in ecosystem strategies to achieve customer demands and competitively differentiate. But achieving this “ecosystem” reality and making sure it’s profitable is an entirely different ballgame.
Letting the data talk: a recent Accenture study found that 76% of surveyed business leaders believed that ecosystems would be the main change agent for shifting business models through 2023, but few were seeing the revenue growth they expected from the investment.
Source: Accenture
With this, internal stakeholder alignment on go-to-market strategy (we’re talking P&E, sales/marketing, alliances, CS/PS…) and utilizing a monetization platform to optimize for revenue growth can be key differentiators - it’s rare to see an enterprise both build and monetize integrations effectively… You shouldn’t have to “pick one” and let the other go by the wayside.
That’s why we’re partnering with AppDirect to offer iPaaS customers an easy way to build their integrations (with Cloud Elements) and monetize them (via AppDirect) to achieve the integration goals and KPIs they’re striving for.
More, we’d like to offer some of our expertise to the broader community (read: not just for CE or AD customers..) and share some of our recommendations for creating revenue-generating integration ecosystems.
Join Cloud Elements CEO Mark Geene and AppDirect’s Director of Strategic Alliances, Rory Gallagher, on Nov. 19, 2020 at 11 a.m. ET for the live webinar, “How to Create and Profit from Software Ecosystems.”
Key topics will include:
- How fragmented software markets are driving the need for integrated software ecosystems and scalability issues we’re seeing from traditional approaches
- How an API-first approach enables reusable “building blocks” that make sharing and publishing faster and simpler than ever
- How creating a better, customer-focused integration experience opens up areas of opportunity for monetization
Click below to sign-up. In the meantime, if you have any questions about how Cloud Elements and AppDirect can jointly propel you to an effective, money-making software ecosystem model, please reach out.
